Jeff Jonas invented a really cool way to link information called NORA (Non Obvious Relationship Awareness), … Jeff also found time to found Systems Research & Development (SRD), later acquired by IBM in 2005, which is how Jeff ended up as IBM Fellow. Vegas casinos used a version of NORA to bring down that MIT card-counting team led by Bill Kaplan, through surveillance of live Blackjack play. Casinos routinely aim to connect eighteen or more different lists of people who are known to have defrauded or otherwise attempted to take advantage of the casinos, and they do this through the kind of entity matching that NORA enables. For example, I … Continue reading Mike Gilpin